04/11/2025
Government launches ‘Great Southern Trails’ project for promoting tourism
Destination Southern NSW (DSNSW – agency to promote inward tourism) launched Great Southern Trails, a new tourism project to make Southern NSW a top spot for mountain biking in Australia. The initiative links 10 trail networks and towns, offering over 550 km of dedicated mountain bike tracks across the South Coast, Alpine Region, and the Capital.
https://www.miragenews.com/southern-nsw-launches-great-southern-mtb-1562673/
08/09/2025
Tourism
Tourism Australia launches next chapter of its global Come and say G’day campaign in key tourism markets
Tourism Australia is moving to the next phase of its popular Come and Say G’day campaign, with the second chapter soon launching in major international tourism markets worldwide. The campaign's creative storytelling highlights an understanding of modern destination marketing challenges. Rather than deploying a one-size-fits-all global message, Tourism Australia crafted a glocal approach, maintaining consistent brand DNA while allowing for market-specific storytelling.
https://www.bwmarketingworld.com/article/in-india-local-relevance-drives-global-consistency-says-tourism-australias-cmo-susan-coghill-569734
New Flight Routes Connecting Australia, US, China, India, and South Africa Set to Take Off in 2026
Australia’s aviation industry will expand in 2026, adding new flight routes to major destinations including the United States, China, India, and South Africa. These routes will make travel easier for both business and holiday travelers and help strengthen Australia’s links with the world.
https://www.travelandtourworld.com/news/article/new-flight-routes-connecting-australia-us-china-india-and-south-africa-set-to-take-off-in-2026/
15-01-25
The NSW holiday hotspots where visitor expenditure is surging
Australian summer holidaymakers have significantly boosted the visitor economy in NSW, with accommodation, restaurants, bars, cafes, and service stations experiencing substantial spending increases. Data shows an average 130% rise in spending in popular holiday areas from 21 December 2024 to 5 January 2025 compared to a normal trading period. Data emphasized the importance of this surge for local businesses and economies, noting that the peak summer period is crucial for annual turnover and local employment.
[Tourism can become an important area of cooperation between both countries. Opening of Tourism office in Sydney will surely enhance Australian tourists visits to India.]
https://www.destinationnsw.com.au/newsroom/the-nsw-holiday-hotspots-where-visitor-expenditure-is-surging
02/12/2024
Tourism Australia and Air India sign a three-year MoU to boost visitor growth from India
Tourism Australia and Air India have signed a three-year memorandum of understanding to boost Indian visitor arrivals to Australia.The collaboration will focus on joint marketing campaigns showcasing Australia’s unique attractions, leveraging Air India’s expanding presence in the market to drive tourism growth. The India-Australia air travel connection is critical, reflecting strong cultural, educational, and economic ties. Strengthening these links fuels tourism revenue and reinforces the exchange between the two nations.
https://aerospaceglobalnews.com/news/air-india-eyes-australia-growth-with-mou/
3/09/2024
SA tourism industry supported to deliver innovative world class tourism offerings
The South Australian Tourism Commission's Experience Development Program (EDP) is now accepting expressions of interest for its second intake. This program aims to bring to life innovative visitor offerings across the state, such as private island holiday stays in Eyre Peninsula, hands-on nature-based experiences in the Riverland, and immersive foraging tours in the Limestone Coast.
https://www.premier.sa.gov.au/media-releases/news-items/sa-tourism-industry-supported-to-deliver-innovative-world-class-tourism-offerings
27/08/2024
Ewe beauty! Extra bus services for Royal Adelaide Show showgoers
Adelaide Metro is increasing its services by over 2100 to accommodate the large crowds traveling to and from Wayville during the show, which runs from August 31 to September 8. There are more than 30 stops within walking distance of the Adelaide Showground, and a show shuttle is available for express travel from the city to the Ridley Gate.
https://app.wordtune.com/editor/write/0d7af27b-b1b6-4d59-b7d5-50c87090aef1
09/07/2024
Live music continues to face challenges in gaining attention, with festivals increasingly becoming targets.
COVID-19 lockdowns have significantly impacted Adelaide's live music venues, emerging artists, and the younger generation's access to a thriving music scene, according to industry experts. Australian musicians are compelled to reduce touring expenses or potentially raise ticket prices. Meanwhile, festival organizers are optimistic that ticket sales will improve.
https://www.abc.net.au/news/2024-07-07/covid-pandemic-impact-live-music-festivals-and-venues/104024604
Federal Budget Focuses on Supporting Small Businesses in the Tourism Sector.
Treasurer Jim Chalmers has unveiled the Federal Budget for 2024-25, taking into account the increasing cost of goods and services. Small businesses in the tourism sector will benefit from a rebate on electricity bills and an extension of the instant asset write-off of $20,000 for this financial year. Additionally, the budget includes continued funding for the Approved Destination Status Scheme to support tourism trade from China, an $8.6 million package for Australian live music venues as part of the Revive Live program, and a reduction in the Temporary Skill Shortage visa work experience requirement from two years to one year for all applicants, aiming to attract skilled migrants to work in Australia's tourism industry.
https://www.aedasa.com.au/blog/small-businesses-in-tourism-sector-a-focus-in-federal-budget/
30 April 2024
AUD 1.4 million program to boost tourism economy workforce in regional NSW
AU$ 1.4 million campaign to encourage young people, First Nations Australians (aboriginals), seniors and people living with a disability to pursue a career in tourism is being rolled out across regional area of NSW. The ‘NSW Choose Tourism Program’ is funded by the Australian Government and delivered by Destination NSW (Tourism promotion agency of NSW). It will address industry workforce shortages by encouraging Australians to pursue a career in the tourism economy while helping operators to attract, retain and upskill staff.
https://www.destinationnsw.com.au/newsroom/1-4-million-program-to-boost-visitor-economy-workforce-in-regional-nsw
7th May 2024
New South Wales leads the international tourism rebound in Australia. -TRA
Tourism Research Australia (TRA) data shows that Sydney attracted 53% of all international visitors to Australian capitals in 2023, with combined spending from domestic and international travellers reaching a record AUD 51.4 billion in NSW. "The NSW visitor economy is spearheading the country's recovery from the pandemic, attracting the majority of international visitors to Australia and setting new domestic benchmarks," stated Destination NSW CEO Steve Cox.
https://www.thenewdaily.com.au/life/2024/04/01/tourism-international-rebound-recovery
New South Wales leads the international tourism rebound in Australia. -TRA
Tourism Research Australia (TRA) data shows that Sydney attracted 53% of all international visitors to Australian capitals in 2023, with combined spending from domestic and international travellers reaching a record AUD 51.4 billion in NSW. "The NSW visitor economy is spearheading the country's recovery from the pandemic, attracting the majority of international visitors to Australia and setting new domestic benchmarks," stated Destination NSW CEO Steve Cox.
https://www.thenewdaily.com.au/life/2024/04/01/tourism-international-rebound-recovery
